Google People Cards Feature

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Google People Cards Feature
Short Title Google People Cards Feature Asks People To Fill As Much Information As Possible
Location Global
Date August 2020

Solove Harm Interrogation, Surveillance, Aggregation
Information Identifying, Professional, Authenticating, Behavioral, Preference, Demographic, Physical Characteristics, Contact, Social Network, Location
Threat Actors Google

Affected Google People Cards users
High Risk Groups
Tangible Harms

New Google feature called People Cards allows user create virtual business cards. Google asks users to put as much information as possible, as well as verifty those cards with phone numbers and Google accounts.


People Cards is a new listing feature of Google that help users create their virtual Visiting or Business Cards and enhance their online presence. It allows individuals to link their website, social profiles, and other relevant pages all to one place.

This feature has been in a testing phase for a few years in India and has been rolled out in English version in August 2020.

To use the feature first step is to sign into one’s Google Account, then simply search for “add me to Search” and tap the prompt “Add yourself to Google Search” that appears. Subsequently, you would be required to enter your mobile phone number to complete verification process, a description of yourself, links to your website or social profiles, and, if you want, enter 6-digit Unique Code, start building your profile on people card by adding your location, choosing the image, adding description of yourself, adding links of your websites or social media profiles and email address, if any and click on save.

According to Google, the more information you provide, the easier it is for people to find you. Each Card must be authenticated with the user’s Google account and a unique phone number. This can be seen as Interrogation.

Each user creating a People Cards is a data goldmine for Google. That way Google learns more about users Aggregation and targets them. With its multiple, seemingly unrelated platforms, Google’s goal is common for — track and know what people do. Surveillance

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