View source for Samba TV Tracking Viewers Behavior

{{Event
|Short Title=Samba TV Technology Tracks Viewer Behavior for Ads Targeting
|Location=United States
|Date=July 2018
|Taxonomy=Aggregation, Surveillance
|Personal Information=Behavioral, Computer Device, Preference
|Threat Actors=Samba TV, Sony, Sharp, TCL, Philips
|Affected Individuals=Smart TV owners
|Summary=Samba TV analyzes what viewers are watching, determines how many connected devices they have in the house and then targets them with ads.
|Description=Samba TV is a new technology for smart TVs to immediately identify what people are watching on internet-connected TVs, to then use that information to send targeted advertisements to other devices in their homes. 

The company said it collected viewing data from 13.5 million smart TVs in the United States. This is an example of [[Aggregation]]. 

Samba TV has deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets.

Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on HBO and even video games played on the TV. <sup>[[Surveillance]]</sup> Samba TV can also identify other devices in the house that share the TV’s internet connection to send ads through them.
|Sources=https://www.nytimes.com/2018/07/05/business/media/tv-viewer-tracking.html
}}